WINK x Sorette

A New Kind of Support for Moms-to-Be: Lanning Ardente’s Journey with Sorette

In this heartwarming episode of WINK, we had the privilege of sitting down with Lanning Ardente, the CEO and founder of Sorette, a groundbreaking company on a mission to redefine what maternity products should look like. Lanning, a Boston-based mom of two, shares her deeply personal story of how her own struggles with pregnancy and postpartum led her to create a business that is transforming the way moms approach self-care and product safety, as featured on Oprah Daily.

From Personal Struggle to Entrepreneurial Spark

Lanning's journey to founding Sorette wasn’t exactly part of the plan—it was sparked by frustration and the desire to make a difference. Like many expectant mothers, she found herself scouring shelves for skincare products that were safe to use during pregnancy. But what she encountered instead was a lack of clear labeling, confusion about what was safe, and the alarming realization that many products contained chemicals that could harm both moms and babies.

This gap in the market became Lanning’s turning point. As a mom herself, she felt the weight of this uncertainty, and it pushed her to take action. Her background in consumer packaged goods gave her the tools to create a solution, but it was her own experiences as a mother that truly ignited her entrepreneurial fire. After the birth of her second child, Lanning felt a “rebirth” of her own purpose—and that’s when she decided to dive headfirst into the world of business.

Building a Business with Purpose (and a Lot of Heart)

Let’s face it—starting a business while raising two young children in an expensive city is no small feat. But Lanning was driven by a clear mission: to give moms a sense of confidence in their daily product choices by providing transparency, safety, and science-backed information. One of her first major steps was to create a scientific advisory board of experts in women’s health and reproductive science. This team helped Sorette develop a comprehensive “no-go” list of over 26,000 chemicals and compounds, ensuring that every product they offered was completely free from harmful ingredients.

Lanning’s path from mom to entrepreneur is a true testament to the power of turning personal challenges into impactful solutions. Her commitment to transparency and safety has been at the heart of Sorette’s success—and it’s clear that her mission goes far beyond business. For Lanning, it’s about empowering women to make informed choices during one of the most important and challenging times in their lives.

The Realities of Motherhood: Insights, Humor, and Honest Conversations

During our conversation, Lanning opened up about the unpredictable, messy, and often hilarious realities of new motherhood. From sleepless nights to mood swings, to the never-ending to-do lists, she and the WINK team (Amelia and Maggie) shared the raw, unfiltered moments that often go unspoken. And let’s be real—whether it’s dealing with intrusive thoughts or trying to juggle it all, motherhood can feel overwhelming at times.

But as Lanning, Amelia, and Maggie all agreed, it’s okay to not have it all figured out. These candid exchanges weren’t just about the physical challenges of pregnancy or postpartum—they were also about the mental health struggles that often go unaddressed. Lanning emphasized the importance of community during this time—specifically, a “sisterhood” for moms that creates a safe space to share experiences, find reliable resources, and support one another. It’s not just about the products—it’s about the connections we form as we navigate this journey together.

More Than Just Products: A Community for Moms

For Lanning, Sorette is about so much more than just offering safe, effective products. It’s about building a community where moms can feel understood, heard, and supported—whether they’re navigating pregnancy, postpartum, or the day-to-day challenges of motherhood. Through Sorette, Lanning wants to empower women with the right information and resources, so they can feel confident in their choices and less alone in their experiences.

As we chatted, it became clear that Sorette’s real value lies in the community it fosters. Moms can trust that the products they use are safe, but they can also find emotional and mental support in a space where they’re not judged for feeling overwhelmed, unsure, or simply human. Lanning’s vision is to create a place where women can come together, share stories, and lean on each other—because, as she put it, motherhood is hard enough without going it alone.

A Heartfelt Reminder for Moms Everywhere

What stood out most about Lanning’s story is her deep empathy for the struggles moms face and her commitment to making life just a little bit easier for others. Whether it’s offering products that are safe, science-backed, and effective, or creating a supportive community where moms can connect, Lanning’s mission is clear: small changes can have a big impact.

If you’re a new mom, a mom-to-be, or even a mom who’s simply looking for a little extra support, this episode of WINKis a must-listen. Lanning’s journey is a powerful reminder that we all need a little help, a lot of compassion, and a community to lean on. Whether you're facing the challenges of pregnancy, postpartum recovery, or the busy demands of motherhood, Sorette is here to remind you that you’re never alone.

We hope you’ll tune in to the full episode to hear Lanning’s inspiring story, learn about her entrepreneurial journey, and discover how Sorette is making a real difference in the lives of moms everywhere.